You can also do “a swap” with other photographers where you share and promote their presets, and they do the same for yours. Share exclusive discounts with your followers, or write a behind-the-scenes blog post to tease a new preset pack. Everyone loves a “before and after” shot. You can also show people a side-by-side of your original, unedited photo and your final, polished image to demonstrate how it works. People want to see the goods before they buy, so share some of your favorite photos with your presets applied (if you’re worried about theft, you can always add a watermark).
Post on Stories, and send out an email blast or newsletter to your existing clients. If you have a following on 500px, Instagram, Facebook, or Pinterest, you already have a built-in market and customer base. Give them some options by providing a package deal around a single theme.
#HOW TO FIND YOUR PRESETS ON LIGHTROOM FREE#
Most preset packs will include different versions of the same preset, so feel free to save a few adjustments on a similar edit that way, buyers don’t have to go in and do their own fine-tuning once they’ve downloaded it. If the answer is “yes” to the questions above, you’re onto something. Would someone else working in your field be interested in achieving this style in their own work? Do your presets work well with photos made with different exposures and settings, and would they be suitable for amateurs as well as pros? Can they troubleshoot some common difficulties photographers might encounter in certain lighting or weather conditions? Heavy or extreme presets, in particular, might look great on some photos and not-so-great on others, so apply your preset to as many photos as you can to make sure they have commercial value. Some of your presets will be for personal use, but if you want to make them available to your colleagues and peers, it’s worth doing a test run. Testing if your preset has what it takes to sell The more specific you can get in refining your market and your point of view, the better. What are your signature colors?įinally, revisit those presets you found in your initial research, and ask yourself what makes yours unique or different.
#HOW TO FIND YOUR PRESETS ON LIGHTROOM FULL#
Return to that mood board and see which of your edits suit your vision, whether they’re airy and light or moody and full of contrast. Once you’ve tried everything out, look back at all the photos you’ve shot and edited. It’s best to shoot in RAW format, since these files contain more information and editing potential.įamiliarize yourself with every slider in Lightroom, and don’t be afraid to play around-there are no rules here. Shoot a lot of photos, and when you get home, choose your best ones to edit. Create a mood board that encapsulates your “brand” and the story you want to tell using color and contrast, and then refer back to it often while adjusting those sliders.Įxperimentation is key here. Come up with some key words or phrases that suit your aesthetic, and think about the emotions you’d like to evoke with your preset. Presets are all about finding your personal style and creating a vibe that’s authentically yours.
It’s a workaround, and it’s a bit clunky, but this method is useful and serves as a reminder that Lightroom on iOS really does use the same engine as on the Mac, just in an iOS-friendly wrapper.Making presets that are consistent with your style and voice Neat huh? It even works with crazy presets. You’ll see a thumbnail preview of the result right there, and when you apply it, the whole preset is applied. Tap the button marked “Previous,” and then choose “Everything from previous photo.” After and before. This is where you usually add special effects, but it is actually just using Lightroom presets to do its work.
When you find it, open it up, wait a second for the full-res version to load and then tap the third of the four icons along the bottom of the edit screen. It’s important that you don’t open any other photos along the way, or these will become the new “Previous” image. Then navigate to the photo to which you want to apply your preset. You can see by the thumbnails that this is already working.
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